Pedro Villarroel · Senior Project Manager who builds

one operator · three lanes

The same hands-on practice, pointed at three kinds of problem.

I don't just write the spec and wait. I prototype it, configure it, and read the data, so delivery stays honest.

01 ▣

Technical / Product PM

Roadmaps and sprints, but hands in the work, Figma, front-end, GA4, experimentation.

Figma HTML/CSS/JS GA4 Jira

02 ◈

Solutions & Implementation

Client-facing delivery of complex web and platform rollouts across enterprise stakeholders.

Agile Scrum Confluence Power BI

03 ◉

Martech / RevOps

Lifecycle, attribution and automation built end-to-end so growth has a system behind it.

HubSpot Salesforce Zapier Klaviyo

selected work

Five projects that pass the “what did you actually do” test.

01 martech / revops

Money Vehicle

RevOps Project Manager · B2B SaaS, financial education · Contract

A growth-stage financial-education platform had leads pouring in but no lifecycle to catch them. No stages, no attribution, no idea which onboarding step lost people. I owned the HubSpot architecture end-to-end.

what I did

→Built lifecycle stages, attribution tracking and pipeline structure from scratch.
→Automated lead-nurture and segmentation workflows, cutting manual list work.
→Redesigned onboarding & activation, the lever behind the adoption lift.

+35%

platform adoption

lifecycle stages built

lifecycle pipeline · hubspot

Subscribers

4,820

Leads

1,940

MQL

880

SQL

410

Customers

168

workflow

enroll→ wait 2d→ email→ if opened

02 technical / product

Green Sprouts

Web Marketing Manager · DTC eCommerce

A baby-products eCommerce site was leaking revenue at navigation, product discovery and checkout. I led a user-centered optimization program, finding the UX gaps, then partnering with design and dev to close them.

what I did

→Audited navigation, discovery and checkout against GA4 + Hotjar behavior.
→Ran the redesign with design & dev; built email automation + segmentation.
→Stood up reporting that gave leadership its first clear view of channel ROI.

+19%

conversion rate

−28%

bounce rate

before

bounce 64%

after

bounce 36% ▾

03 solutions / implementation

TaxLeaf

Digital Project Manager · SaaS client portal

Accounting and financial-services clients were struggling with a dated, inaccessible portal. I led the full redesign, usability, WCAG compliance, and a structured delivery process that fixed how the team shipped, not just what.

what I did

→Led the portal redesign for usability + WCAG accessibility compliance.
→Introduced Agile workflows + a structured ticketing system across the team.
→Built Power BI dashboards for pipeline visibility and exec decisions.

−40%

dev backlog

WCAG

AA compliant

▣ move ⌗ frame TaxLeaf / Dashboard · 80%

card / kpi

contrast 7.1:1 ✓ focus ring 44px target

04 solutions / delivery

UNICEF USA

Senior Web Project Manager · 6+ concurrent initiatives

Six-plus digital initiatives running at once across product, UX, engineering and content, all competing for shared resources. My job was to translate ambiguous org goals into structured workstreams and keep delivery honest under shifting priorities.

what I did

→Turned vague goals into workstreams with clear owners, milestones, accountability.
→Stood up early-warning risk protocols enabling faster resourcing pivots.
→Owned end-to-end tracking in Jira + Confluence, sprints, dashboards, risk logs.

concurrent initiatives

teams coordinated

delivery board · 6 initiatives● on track

W1 W2 W3 W4 W5 W6

Product

Eng

Content

⚑ risk: shared resource early-warning flagged · resequenced

most current artifact

05 technical / AI

AI-assisted prototyping

Self-directed skill-up · v0 / Figma Make · 2025–26

The fastest way to close a requirements debate is to put a working draft on the table. I prototype directly, prompting a UI into existence, then editing the front-end by hand, so stakeholders react to something real instead of a wireframe.

why it matters

→Generate a clickable draft from a prompt, then refine the real HTML/CSS.
→Closes decisions in the kickoff room, not three review cycles later.
→Separates me from PMs who only write specs and wait on a build.

Want a live walkthrough? →

✦ generate

build a member dashboard with renewal nudges

↵

renewals due

128

at risk

engagement · last 6 mo

● generated→ hand-edited to ship

Greenville, SC · open to work

about

I'm the project manager who sits between product, engineering, design and marketing, and speaks all four.

For ten years I've shipped web and product programs for organizations from Fortune 500 brands at Wunderman to UNICEF USA and AARP. What sets me apart is that I'm hands-on: I'll open the Figma file and edit the frame, write the HTML/CSS to unblock a build, and audit GA4 myself before a meeting, then run a tight Agile process to actually ship it.

I've lived and worked across the Americas, from Buenos Aires to the Pacific Northwest, South Florida, and now Greenville, SC. Bilingual in English and Spanish. The throughline: I close the gap between what a team wants to build and what actually gets shipped.

UNICEF USA AARP Wunderman / WPP PSU I · HubSpot RevOps

how I work

A specific practice, not “we use Agile.”

Every project opens with a kickoff that names the decision-makers, the definition of done, and the top three risks, in writing. From there I run a fixed review cadence (a working session mid-sprint, a demo at the end) so feedback lands while it's cheap to act on. And I close decisions explicitly: who decided, what, by when, logged where everyone can see it. Ambiguity is the thing I'm paid to remove.

Kickoff that commits

Decision-makers, definition of done, and top-three risks, named in writing on day one.

Fixed review cadence

A mid-sprint working session and an end-of-sprint demo, so feedback lands while it's cheap.

Decisions closed

Who decided what, by when, logged where everyone can see it. No silent drift.

Ship & measure

Out the door, then GA4 and the dashboard tell us whether it actually worked.

what people say

Colleagues tend to mention the same thing: he's technical when it counts.

“

Pedro possesses a rare talent for troubleshooting complex problems and finding innovative solutions. He has an exceptional ability to analyze technical issues, and his solutions are always well-thought-out and efficient, a top-tier developer with a sharp mind and an unwavering commitment to see projects through.

Kyle Varian

Director of Growth Marketing · managed Pedro directly

“

Pedro is that rare developer who can communicate, project manage, and develop a project above design expectations. He took the Green Sprouts site from a starter Shopify environment to a sophisticated e-commerce and content hub, and usually knew about issues before anyone else.

Bradlee Hicks

Engineering lead · managed Pedro directly

“

A one-of-a-kind coworker any organization would be lucky to have. His tireless work rebranding and optimizing our consumer and retailer websites created a seamless experience for consumers and wholesalers alike. I couldn't recommend him more.

Kaitlyn Sherlock

Project Manager, O2C Brands · same team

I'm a senior project manager who builds.

The same hands-on practice, pointed at three kinds of problem.

Technical / Product PM

Solutions & Implementation

Martech / RevOps

Five projects that pass the “what did you actually do” test.

Money Vehicle

Green Sprouts

TaxLeaf

UNICEF USA

AI-assisted prototyping

I'm the project manager who sits between product, engineering, design and marketing, and speaks all four.

A specific practice, not “we use Agile.”

Kickoff that commits

Fixed review cadence

Decisions closed

Ship & measure

Colleagues tend to mention the same thing: he's technical when it counts.

Let's talk about your delivery problem.

Message sent.